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A Runway To

Budgeting for creatives. Money into time.

A Runway To's home on iPhone: 2.8 MONTHS over sky and green hills, the line -£570/MO · RUNS OUT IN 7.8 MONTHS beneath it, and LEDGER, HISTORY and WHAT IF? along the foot.

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  1. 0:00 to 0:03 Problem

    Money, read as time left.

  2. 0:03 to 0:06 Idea

    Try another life. See how long it lasts.

  3. 0:06 to 0:17 Interaction

    Switch the studio off. Add one commercial job.

  4. 0:17 to 0:20 The product

    2.8 months becomes 4.1.

  1. Home at rest: 2.8 MONTHS, running out in 7.8 months.
  2. WHAT IF? open: TRY ANOTHER LIFE. SEE HOW LONG IT LASTS., over START FROM SCRATCH and START FROM CURRENT.
  3. The What If add sheet filled in: IN, Commercial, £1,500, one-off on 11 October, confirmed.
  4. The studio switched off and the commercial job added: 4.1 MONTHS, running out in 15.3 months, two changes.

Coming to iPhone arunwayto.com

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